These days, if you want your business to be well-known throughout a city of approximately 200,000 people, investing in effective Internet marketing in Richmond is a must. Most companies are aware that integrating social media sites into their marketing strategy is one of the best ways to get traffic and generate leads. What many don’t know, however, is that writing posts isn’t as easy as they might assume. So, to help you out, here are some tips on creating Facebook posts:
EdgeRank is Facebook’s algorithm that’s responsible for controlling what shows up in people’s timelines, so if you want your content to be consistently visible to your prospective customers, make sure that you are adhering to EdgeRank’s standards. For one, observations suggest that posting at least twice a day increases your visibility by about 40 percent.