Online Marketing

Seeking the Seer: On Online Brand Consulting

At times, building a brand in a prosperous Canadian city like Richmond in British Columbia can be difficult for budding businesses. Marketing trends and platforms have changed over the years as commerce can now be done and established online. Building an online brand requires as much, if not more, effort than the traditional methods of marketing. (more…)


Keys to Managing your Online Brand

Making your mark online isn’t as easy as it might seem, especially when it comes to advertising through social media. Many businesses make inefficient or downright bad choices that cause their online brand marketing campaign to end up in the gutter. Here are a few tips you can try that should help you boost your brand’s visibility in the Internet.

Don’t just post, repost!

Don’t rely too much on content that you’ve created yourself. Instead, browse the web for thoughts and ideas that you could repost on your blog or your social media accounts (after giving the original author the appropriate credit, of course). This should make your business feel more connected to what’s actually happening in the world, and not just in your own marketing bubble. (more…)

Not-so-magical Moves in Online Branding

The internet is a vast place for everyone to explore. Its existence allows people to know what is happening in another part of the world one minute and to learn what their favorite athlete is doing the next. The internet is also a great source of information for every existing service on the face of the Earth, as long as it has a virtual profile for showcasing its products or services.

As much as businesses can take advantage of the internet’s reach, there are certain practices that may take the magic out of internet marketing and drive consumers away from a website. (more…)