Seeking the Seer: On Online Brand Consulting

At times, building a brand in a prosperous Canadian city like Richmond in British Columbia can be difficult for budding businesses. Marketing trends and platforms have changed over the years as commerce can now be done and established online. Building an online brand requires as much, if not more, effort than the traditional methods of marketing. (more…)


Tips on Internet Marketing in Richmond: Effective Facebook Content

These days, if you want your business to be well-known throughout a city of approximately 200,000 people, investing in effective Internet marketing in Richmond is a must. Most companies are aware that integrating social media sites into their marketing strategy is one of the best ways to get traffic and generate leads. What many don’t know, however, is that writing posts isn’t as easy as they might assume. So, to help you out, here are some tips on creating Facebook posts:

Post Often

EdgeRank is Facebook’s algorithm that’s responsible for controlling what shows up in people’s timelines, so if you want your content to be consistently visible to your prospective customers, make sure that you are adhering to EdgeRank’s standards. For one, observations suggest that posting at least twice a day increases your visibility by about 40 percent.

Keys to Managing your Online Brand

Making your mark online isn’t as easy as it might seem, especially when it comes to advertising through social media. Many businesses make inefficient or downright bad choices that cause their online brand marketing campaign to end up in the gutter. Here are a few tips you can try that should help you boost your brand’s visibility in the Internet.

Don’t just post, repost!

Don’t rely too much on content that you’ve created yourself. Instead, browse the web for thoughts and ideas that you could repost on your blog or your social media accounts (after giving the original author the appropriate credit, of course). This should make your business feel more connected to what’s actually happening in the world, and not just in your own marketing bubble. (more…)